Terms of Service

Last updated: June 6, 2026

Draft for review. This document was prepared as a working draft and has not been reviewed by an attorney. Please have qualified legal counsel review it before relying on it.

These Terms of Service (“Terms”) govern your access to and use of Tatami CRM (the “Service”), a software-as-a-service application for Brazilian Jiu-Jitsu academies operated by Keller Services LLC (“Tatami CRM,” “we,” “us,” or “our”). By creating an account or using the Service, you agree to these Terms. If you are entering into these Terms on behalf of an academy or other organization, you represent that you are authorized to bind that organization.

1. The Service & who our customer is

Tatami CRM is a business-to-business tool. Our customer is the academy or organization that subscribes to the Service (the “Academy”). The Academy uses the Service to manage its own students, leads, payments, schedules, communications, events, and related records. Individuals the Academy adds to the Service (students, guardians, leads, staff) are not our customers; their relationship is with the Academy.

2. Accounts & eligibility

You must provide accurate account information and keep it current. You are responsible for safeguarding your login credentials and for all activity under your account. You must be at least 18 years old to create an Academy account. Notify us promptly at legal@tatamicrm.com if you suspect unauthorized access.

3. Acceptable use

You agree not to:

use the Service to violate any law or third party’s rights;
upload data you do not have the right to use, or that is unlawful, harmful, or infringing;
send messages through the Service that violate anti-spam laws (including the CAN-SPAM Act) or messaging/telecom regulations (including SMS/A2P requirements);
attempt to gain unauthorized access to the Service, other tenants’ data, or our systems;
reverse engineer, resell, or build a competing product from the Service; or
interfere with or disrupt the integrity or performance of the Service.

4. Subscriptions, billing & refunds

The Service is offered on subscription plans billed monthly or annually, with a free trial period for new Academies. By subscribing, you authorize us (through our payment processor, Stripe) to charge your payment method on a recurring basis until you cancel. Fees are stated at the time of purchase. Except where required by law, fees are non-refundable and partial-period charges are not prorated on cancellation. You may cancel at any time; your subscription remains active through the end of the paid period, after which access is limited. We may change pricing on prospective notice.

Separately, the Academy may use the Service’s Stripe Connect integration to charge its own students. Those charges are between the Academy and its students; the Academy is solely responsible for them, including refunds, disputes, chargebacks, and tax. Tatami CRM is not a party to those transactions.

5. Customer data & our role as processor

As between the parties, the Academy owns the data it puts into the Service (“Customer Data”), including its student, guardian, lead, and member records. The Academy is the data controller for Customer Data; Tatami CRM acts as a processor that handles Customer Data only to provide and support the Service, on the Academy’s behalf and instructions. The Academy is responsible for having a lawful basis to collect and use Customer Data and for providing any required notices to, and obtaining any required consents from, its students and guardians.

6. Sub-processors

We use trusted third-party providers to operate the Service. Current sub-processors include Supabase (database, authentication, file storage), Stripe (payments and Stripe Connect), Resend (email delivery), Twilio (SMS delivery), and Vercel (application hosting); the Service also uses the U.S. Census Geocoder and OpenStreetMap for the optional student map. We may update this list as the Service evolves.

7. Minors

The Service is designed for academies that may serve minors, and an Academy may store records about minors (for example, children enrolled in kids’ classes) and their guardians. The Academy is responsible for complying with all laws applicable to collecting and handling minors’ information and for obtaining any necessary parental or guardian consent. Tatami CRM does not knowingly create accounts for minors and does not direct the Service to children.

8. Communications you send

The Service lets the Academy send email and SMS to its contacts. The Academy is solely responsible for the content and lawfulness of those communications, including honoring unsubscribe/opt-out requests, maintaining required consent for SMS, and complying with applicable telecom registration requirements (such as A2P 10DLC). We provide unsubscribe handling and suppression tooling but do not guarantee deliverability.

9. Security

We implement reasonable technical and organizational measures to protect the Service, including tenant isolation via row-level security and tokenized payment handling (we never store raw card numbers). No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security.

10. Availability & changes

We aim to keep the Service available but do not guarantee uninterrupted access. We may modify, suspend, or discontinue features, and we may update the Service from time to time. We will use reasonable efforts to give notice of material adverse changes.

11. Termination

You may stop using the Service and cancel at any time. We may suspend or terminate access if you materially breach these Terms, fail to pay, or use the Service in a way that risks harm to us or others. On termination, your right to use the Service ends. We will make Customer Data available for export for a reasonable period where practicable, after which it may be deleted in the ordinary course.

12. Disclaimers

The Service is provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not provide legal, tax, or financial advice; you are responsible for your own compliance.

13. Limitation of liability

To the maximum extent permitted by law, Tatami CRM and Keller Services LLC will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenues, data, or goodwill. Our total liability arising out of or relating to the Service will not exceed the amounts you paid us for the Service in the twelve (12) months before the event giving rise to the claim.

14. Indemnification

You will defend, indemnify, and hold harmless Tatami CRM and Keller Services LLC from claims arising out of your Customer Data, your use of the Service, or your breach of these Terms, including claims by your students, guardians, or staff.

15. Governing law

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-laws rules. The exclusive venue for any dispute will be the state or federal courts located in Texas, and you consent to their jurisdiction.

16. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will update the “Last updated” date and, where appropriate, provide additional notice. Your continued use of the Service after changes take effect constitutes acceptance.

17. Contact

Questions about these Terms? Contact Keller Services LLC at legal@tatamicrm.com.